fs financial strategies

toronto, on

FS Financial Strategies Inc.

Size: 2,000 sq.ft.
Status: Completed


Peter A. Sellar

Credit unions, banks and financial institutions have never had a very design-forward reputation. With online banking and apps for most day to day transactions, customers making an in-person visit to a financial institution are usually meeting with an advisor to talk about the big picture and their future plans. For younger investors, the stiff-collar approach of old just doesn’t cut it. They’re looking for a personalized experience in a more relaxed and informal setting.

Our concept was to design a 'financial café' – with modern and open decor where millennials would feel comfortable and at ease. We used a neutral background with accents of orange and large-scale design elements, like a living wall and modern paintings, to create overall drama.