Casino Rebranding to Hard Rock



Inside Design was involved in renovating a full 84000 sq.ft. existing facility into a entertainment destination that accommodates premier entertainment, gaming floors, and restaurants. Hard Rock Casino Vancouver, formerly known as Boulevard Casino, under went a complete renovation to express their new iconic brand.The focus of the design was to attract a younger demographic while retaining its existing clientele. IDSI wanted to transform the space into an upbeat and hip atmosphere by including abstracted images of rockstars on the wall, using bold colours throughout and incorporating modern lighting to illuminate the space. The design also successfully incorporated a display of memorabilia to enhance the experience of being at a entertainment destination. The result of the renovation is a completely new look that strongly expresses the musical details of Hard Rock’s rock and roll brand.

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