Coast Edmonton Plaza – Renovation


Job well done.
Last year, the Inside Design team spent nine months working with the Coast Edmonton Plaza hotel, renovating guest rooms, suites and guest room corridors.  The client was thrilled with the results and hotel guests have taken to social media to share their positive experiences. Guests on Tripadvisor are calling the rooms “soothing and relaxing,” which is music to our ears. That’s exactly the kind of experience we work so hard to deliver on behalf of our clients.

In the age of social media and online hotel booking sites brand recognition and loyalty is more important than ever before. Working on the Coast Edmonton Plaza, it was important to incorporate their corporate colours and capture the essence of the brand in the new design.  Designing for an immersive brand experience is something we recommend to many clients so when Coast indicated this was important to them, we knew we could deliver just what they wanted. Coast’s primary brand colour is purple, so we used a sophisticated palette of aubergine and grey to bring a timeless upscale aura to the renovation. We also used some secondary brand colours in the sofa pillows, chairs, and room accessories.

Aside from the brand focus, our approach to renovations of this type is to maximize perceived value where-ever possible. With Coast we were able to add value to the rooms by adding texture to carpets and draperies, which read as very luxurious. In addition, to add value to the bathrooms, we made a bold and unexpected statement with bright raspberry accent walls and crisp white countertops. We simplified the corridors by replacing the patterned broadloom with carpet tile and adding clean millwork. The results were truly stunning. The Coast Plaza hotel n Edmonton is located at 10155 105 St NW, Edmonton, AB T5J 1E2IM2626_06

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