Hard Rock Casino
This project was a full 84000 sq.ft. renovation to an existing facility that accommodates premier entertainment, gaming floors, and restaurants. During the initial design process, IDSI had to take into account the integration of an unknown brand while meeting a large project scope. Targeting a young demographic, accommodating a variety of venues in the facility, and meeting detailed brand expectations were only a few of the major factors that needed resolving throughout the design process.
The result is a completely new look that strongly expresses the musical details of Hard Rock’s rock and roll themed destination casino. In addition, the integration of rock and roll memorabilia enhances character to the entire casino. This iconic property has attracted a younger demographic and food and beverage revenues have increased significantly.