This project was a new 105-seat restaurant and lounge in the heart of Vancouver’s financial district. As a new sub-brand to their existing company, Coast Hotel, the design stage began alongside the development of the brand Prestons. The project was taken over by IDSI when the success of the project was uncertain. IDSI guided the company in the right direction and clarified their needs and objectives for the new brand by turning ideas into reality.
The project required IDSI to provide visuals of their brand concept in order to move forward with the ideas and bring a strong distinctive and uniqueness in the brand. The result is an urban upscale restaurant that appeals to a wide range of people. The brand has now expanded to two other locations and is expected to continue to grow.